Bowl Game Logo

Some college bowl logos are solid…while others are just the sponsor's logo slapped onto a generic shield. So when Kellogg's was looking for a bowl logo for their new sponsorship, it needed to be purposeful. It needed to somehow combine Cheez-It, Arizona and football. By merging the snack's iconic shape, Arizona's state flag and the desert landscape, an awesomely cheesy bowl logo was forged. Plus, the logo's flexible design system made it easy to sponsor other bowl games in the future (like in Orlando).

—

2018 • TRACYLOCKE